Carers Week TVC officially launched!
Carers Australia CEO, Ms Ara Cresswell, was this morning joined by Assistant Minister for Social Services, Senator the Hon Mitch Fifield, to launch the Carers Week TV commercial (TVC) at Parliament House.
Ms Cresswell said, "There are many people out there in our workplaces and neighbourhoods who are providing care and assistance to family members and friends, but do not recognise themselves as carers. This year in Carers Week we want to reach out to all unpaid carers to ensure no-one is falling through the cracks.
"By being care aware, we can ensure that carers are both celebrated and supported throughout our community. Being care aware is everyone's business."
The TVC has been produced in promotion of Carers Week 2013, which runs from 13th - 19th October, and forms part of a wider collection of short stories showing the experiences of a variety of carers across Australia.
Click here to view our new TVC.
To view the short stories, click on the following links: